Best Practices Q & A - Part 15

Question: "We have been told by several people that we do not need a dedicated Conference Room Pilot facility, that it can all be done from our regular workstations via Internet meeting technology and conference calls. Why are you so insistent on having a physical place, a meeting room for the team? Isn’t this a bit "old school?"

Answer: "Good question; goes to the heart of how we do, or don’t work together. We are great fans of Internet meetings and conference calls, and have done significant portions of projects using these tools. However, there ARE limitations. As a guideline, the more closely a team needs to work together, to trust each other and communicate not only hard data information, but to perceive more subtle forms of communication, the more physical presence will prove valuable and, in the end, will save major amounts of time.

The lack of trust is the greatest cause of additional work on team-based projects, because it leads to CYA work, which does not add value to the actual project itself. When people are physically in the same room, learning, growing, arguing, debating, collaborating, disagreeing and resolving issues, there is an opportunity for trust to really grow and strengthen. If you label in-person communication as "100% of the information" that passes between people, as you move further away from this, major portions of this "100%" are lost. Video conferencing would be the closest, followed by Internet meetings, with phone conference calls in last place. Each increment allows the participant to pay less and less attention to what is going on. Everyone is under intense time pressure, it seems, to "multi-task" which is techno-speak for "I’m not really paying attention to you."

Advanced web meeting technology allows the presentation organizer to discern who is really paying attention to the presentation, as the viewer client software can detect and communicate real-time to the organizer who has moved the window into the background, to work on their email or something else. This doesn’t happen when you are in the same room together. Your CRP is way too important to allow it to be "moved into the background."
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